With Brands

Jason Falls

Principal

Falls+Partners

Everything You Need to Know About Building Relationships With Brands

As you grow your business as a creator, you will undoubtedly work with a variety of businesses and brands. While each will have different needs and demands of your time, resources and talents, most want the same basic things from their influence partners. Industry thought leader and long-time brand strategist Jason Falls will walk you through how to find and build great relationships with brand partners so you can both create and earn more, while having to sell less.

Takeaways

A clear list of deliverables to make every brand you work with coming back for more.

Biography

Jason Falls is on a mission to make influence marketing better. His consultancy, Falls+Partners, provides the layer of strategy and creative concepting most influencer marketing programs are missing. His clients, thus, have something others don’t: smarter programs. His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. When he’s not solving problems for clients, he’s advocating for the practice on his thought leading podcast, Winfluence – The Influence Marketing Podcast, or in workshops and talks around the world. Falls has authored three books, the most recent being Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Entrepreneur Press 2021). He is also the executive producer of the Marketing Podcast Network.