Mi Elfverson

Business Vlog Expert

Founder of The Vlog Academy

Uk Chair of G100 Media, Arts & Communication

Videoblogging workshop

Part 1) Getting Started

• The power of video

• Different types of vlogs and videos you can create

• Camera Confidence

• Connecting with your audience


Part 2) Get ready to roll

• Cameras, tripods, microphones

• Lights and Sound

• Composition

• Your personal power tools

Hands-on practice and continued practice in pairs


Part 3) Optimising your videos

• Social Media Video types and formats

• Integrating your brand

• Editing on your smartphone


Understand why video is so powerful to grow your social media following

Feel comfortable in front and behind the camera

Know how to make your videos look and sound brilliant

Understand how to optimise your videos and grow your following


Mi Elfverson is a business vlog expert and the founder of The Vlog Academy, supporting thousands of people to communicate better on video.

Her training is done both in person and online, where she’s offering the Ultimate Crash Course in Videoblogging and a visibility course for women, called Rise&Shine, as well as VIP training. With a background in high-end film and TV production, Mi supports her clients to feel confident both in front and behind the camera and has a thorough understanding of business strategy and social media growth.

Mi was educated at Stockholm Film School, New York Film Academy and NYU and has 25 years’ experience in high-end international film and video production. From Stockholm to LA, New York to London, Mi has worked with global brands and renowned Hollywood films, ranging from Kellogg’s and Volvo adverts to the James Bond films.

Mi is a regular keynote speaker and panellist at business conferences, podcasts and educational institutions in the UK and internationally.